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All Services

Social Media Strategy & Management

Your social media should do more than stay active—it should support your business. I bring structure and strategy to your content so every post is aligned, purposeful, and working toward your goals.

What's included:

  • Monthly content strategy and planning
  • Content creation (graphics, captions, and light video editing)
  • Optional on-site content capture (DMV Area) aligned with your strategy

  • Messaging refinement to ensure consistency and clarity

  • Scheduling and publishing

  • Performance tracking and analytics

  • Monthly analytics reporting​ with insights and recommendations

Best for: Small businesses and teams looking to build a consistent, professional, and results-driven social media presence.

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Whether you need full-service management or strategic support, I ensure your social presence is clear, consistent, and aligned with your overall business goals.

Social Media Branding & Audit

Before creating anything new, I evaluate what’s working, what’s unclear, and where opportunities exist.

What's included:

Comprehensive Social Audit

  • Profile and bio optimization

  • Brand voice and messaging consistency

  • Visual identity 

  • Content themes

  • Engagement patterns

  • Call-to-action opportunities

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Brand Messaging Refinement

  • Core messaging clarity

  • Content pillar development

  • Audience alignment

  • Tone & voice guidelines

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Strategic Roadmap

  • Content direction for the next 60-90 days

  • Key growth and engagement priorities

  • Platform-specific recommendations

Best for: Businesses that feel inconsistent, unclear, or stuck—and need a clear, strategic direction before investing in ongoing content.

Website Optimization & Refresh

You don’t always need a full redesign. Often, the biggest impact comes from improving what you already have. I evaluate and refine your website to strengthen clarity, user experience, and conversion—so it works more effectively for your business.

What's included:

  • Messaging and homepage clarity
  • Service page refinement and structure
  • Call-to-action improvements to guide user behavior
  • Mobile optimization review
  • Navigation & user journey improvements 
  • Foundational SEO recommendations

Best for: Businesses with an existing website that feels outdated, unclear, or underperforming—but doesn’t need a full rebuild.

Content & Communications

From internal updates to external communications, I develop content that is thoughtful, polished, and aligned with your organization’s goals. Whether you’re communicating with clients, teams, or stakeholders, your messaging should be clear, consistent, and intentional.

What's included:

  • Newsletters (Mailchimp, Constant Contact, and similar platforms)
  • Executive and leadership messaging
  • Internal communications
  • Press releases​ and external announcements​

Best for: Organizations and businesses that need professional, well-structured content to communicate clearly with their audience.

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